Music Strategy community

Our mission is based on the following points:

• Helping to understand and define popular (non- classical) music’s strategic role within EBU members’ radio portfolios.
• Highlighting the contribution that popular music makes to public service broadcasting.
• Highlighting our role as part of the local and international music ecosystems.
• Developing a greater understanding around the needs of both existing listeners and those who we are not currently reaching.
• Sharing and developing music programming formats, events and ideas – with a focus on digital audiences.
• Liaising with and learning from colleagues from other EBU groups and communities focused on music as well as on visual and digital platforms.
• Investing our time to help everyone in the community make more informed decisions and find solutions to problems that benefit our organizations and our audiences.