Why does it matter?
Today’s children and youth will be the audiences upon whose engagement in public service media will depend in the future.
It’s therefore vital that PSM develop quality, cherished content and services that can continue to appeal as they grow up.
Crafting compelling stories and relatable characters that light a spark in young imaginations is at the core of the PSM remit to inform, educate, and entertain everyone.
What are we doing about it?
The EBU facilitates peer groups, workshops, and platforms for exchanging content, experiences, and ideas with the power to win young hearts and minds.
We help Members understand what works with young audiences by curating and sharing best practices and identifying the key ingredients to success.
Projects include the #SayHi initiative, the animation co-development, and the kids co-productions. We also organize regular strategic workshops for our communities, collect surveys to understand our Members' latest trends and challenges in working with young audiences, and offer reports with in-depth knowledge to help our Members stay distinct from competitors. We have also put together a growing database of successful case studies from our Members.
See below for more details on how the EBU is helping Members connect with young audiences.
