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GUIDES published on 24 Nov 2020

Youth Report: What Works?

Connecting with young adults is a challenge for public service media (PSM), but some EBU Members are nevertheless making significant inroads with this age group. In this key report from the EBU Young Audiences Initiative, we invite our Members to take a look at some PSM Youth case studies and discern the elements of success behind them.

The Youth Report includes:
  • 10 strategic recommendations
  • based on interviews with 10 PSM Youth executives,
  • and 60 success stories
  • across 7 genres

In 2022, the report has been updated with new interviews from 5 PSM Youth executives, and 15 new case studies.

Enjoy the journey!

> Read the Youth Report Login Only