Why does it matter?
Since the dawn of broadcasting, public service media have been the driving force behind technological advancements in the way media content is produced and distributed.
Today’s audiences rightly expect PSM to provide outstanding, original content across all platforms, and to do so responsibly.
EBU Members continuously seek more efficient, flexible, and greener production technologies and workflows because to do so serves the public interest.
What are we doing about it?
The EBU is helping PSM transform from traditional linear TV and radio production to a multiservice, audience-centred digital model.
This shift enables new ways of storytelling and innovative media experiences, so we help Members understand and benefit from emerging media technologies, standards, and industry groups.
Scroll down to learn more about how the EBU is facilitate collaboration and co-developments between Members, while investigating sustainable practices and technologies in all areas of production.