Why does it matter?
Access to quality media allows people to hear diverse opinions, take informed decisions, and hold those in power to account. Public service media are at the forefront of creating diverse content for everyone in society, with a mission to inform, educate and entertain. This supports an open society where citizens can make up their own minds and is an essential role for a strong democracy.
In the new mandate, the EU must continue to prioritise the media sectors' health and well being as well as remain vigilant for new concerns that will arise and not shy away from continuing to regulate when the need arises.
What are we doing about it?
The EBU has assembled a campaign to inform policymakers on the next right steps for public service media to thrive in Europe. To ensure that public service media can continue their critical democratic, cultural, and social role, the EBU advocates that the EU includes these essential policy objectives:
- Safeguard independent media and journalists
- Ensure that people cannot miss media that matters
- Walk the talk with holding big tech accountable
- Build a toolbox for AI and the media
We have further assembled a series of facts and figures that show how public service media are bringing their best for Europe.
Now is the time for policymakers to take a stand in support of the diverse and pluralistic media sector in Europe. The EU needs policies that support people’s ability to stay informed with reliable news and enjoy quality media. Independent public service media are ready and willing to be a key partner for the solution.
