The Digital Transformation Initiative (DTI) Playbook is designed to help public service media practitioners change their organizations. While its companion publication, the DTI Casebook, shows what digital transformation looks and feels like at the level of individual projects, the Playbook is more action-oriented. Building on the same core DTI Enablers Framework, it sets out a methodology for planning, designing, and executing a digital transformation programme. The Playbook divides the transformation journey into five stages, each with three suggested ‘plays’ to help guide the implementation of that stage. Case studies appearing throughout the...

The Digital Transformation Initiative (DTI) Casebook presents a framework for the organizational transformation of public service media (PSM) for today’s digital world. The Casebook shows what digital transformation looks and feels like at the operational level for PSM, illustrated through the lens of our Enablers Framework. The Casebook features 18 studies which demonstrate the enablers of transformation, carefully selected from EBU Members that have excelled in particular critical areas. The Casebook examines the stories behind these successes and their implications for wider organizational change. Key themes from the Casebook Digital transformation...

Bulgarian National Radio has made big changes in reorganizing and redirecting resources towards digital, with the creation of the Digital Programmes Directorate as a key result. The review team’s mission was to identify how best to direct the resources and talent that have come together.  The process identifies and celebrates BNR’s achievements and strengths while focusing on the priorities and practical levers for BNR’s organizational transformation. The Digital Transformation Initiative (DTI) has a portfolio of services aimed at helping EBU Members drive their digital transformation and build stronger, sustainable organizations fit for the digital...

The review team’s mission was to focus on the culture, people and process issues that will give CyBC the biggest chance of success in its digital transformation. The process identifies and celebrates CyBC’s achievements and strengths while focusing on the priorities and practical levers for CyBC’s organizational transformation. The Digital Transformation Initiative (DTI) has a portfolio of services aimed at helping EBU Members drive their digital transformation and build stronger, sustainable organizations fit for the digital future, bringing EBU experts and public service media peers to work directly on Members’ transformation strategies. Our...

For LRT, the transformation goal is to make irreversible changes that will ensure its future as a truly digital organization which thrives for the generations to come. This report is the product of the EBU Transformation Peer Review programme, which LRT undertook in early 2022. It identifies and celebrates current achievements and strengths, while focusing on priorities and practical levers for LRT’s organizational transformation. This document is one element of the review programme: self-assessment questionnaire, on-site visit, and report. The report itself is in two parts. Part One contains the top-level findings and recommendations produced...

The Digital Transformation Initiative (DTI) has been developing a portfolio of new services with the objective to help EBU Members drive their digital transformation and build stronger, sustainable organizations fit for the digital future. We have two models: The Digital Readiness Review is a fast, targeted, and agile service which provides quick, actionable results and recommendations, and the Transformation Peer Review, which delivers deep organizational analysis and insights. The following report is the result of the Transformation Peer Review pilot carried out with Swiss Member Radio Télévision Suisse (RTS) over 2019-2020. The full review...