For a very long time (well, forever, really…) radio genres/profiles have dictated the music content of channels. It is still the norm to be fair. However, with the surge of on-demand programmes and a real change in listeners’ behaviours and tastes (reacting much more to sounds, moods and activities), some radios are experimenting with new services, foregoing traditional categorizations. The session showcases recent initiatives.
Speaker(s):
Laurent Marceau, Editor, Live Music & Projects, Popular Music, EBU (moderator)
Amar Amratia, Head of Audio Strategy, BBC
Ralf Richardt Strøbech, Head of Music, DR Culture, Debate and Music, Danish Radio