In today's world characterized by news overflow and the pervasive threat of misinformation, the trust relationship between media and their audiences has never been more critical.
Our latest report on Trust in Public Service Media (PSM) reveals that people trust PSM news the most in over 90% of European markets. Our findings also show a considerable trust gap between PSM and other sources of news. This highlights PSM's role as a reliable information source amid competing narratives.
Trusted PSM is vital for healthy democracies and robust media ecosystems. It correlates with a number of positive effects, such as less polarization and less concern about misinformation. Download the report and explore more.