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RESEARCH published on 10 Sep 2024

Advertising in Europe

Advertising helps supplement the funding mix for many European public service media (PSM) and is essential to the broader media and entertainment landscape. However, the advertising environment is evolving, and traditional media platforms are increasingly losing ground to digital media and global operators, impacting how PSM operate.

Dive into this report to uncover insights about advertising in Europe, with a focus on its implications for European PSM. Explore new forms of advertising, how AI is impacting the ad market, the role corporate social responsibility plays when it comes to advertising, and more. 

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