VIDEO TALKS publié le 28 avr. 2022

The Next Generation Audience: What can PSM Sports Teams do to reach the Gen Z


Discover Generation Z trends and how they are revolutionising the Sports watching habits.

It is a new viewing culture for whom the phone and social networks are indispensable. How we can satisfy them  in the terms of sport consumption?

Speaker(s):

PRESENTATION: 
Linn Hellstrand, Digital Strategist and Project Manager at SVT Sport

MODERATOR: 
Madiana Asseraf-Jacob, Head of Media Development & Young Audience at EBU

PANELISTS: 
Åsa Edlund, Head of Sports at SVT 
Lisa Worthmann, General Director at European Gymnastics 
Rivo Saarna, Head of Sports at ERR

Événement: 30e Assemblée Sport